Earth's rotation is the rotation of the solid Earth around its own axis. The Earth rotates towards the east. As viewed from the North Star Polaris, the Earth turns counter-clockwise.
The North Pole, also known as the Geographic North Pole or Terrestrial North Pole is point in the Northern Hemisphere where the Earth's axis of rotation meets its surface. This is a different point than Earth's North Magnetic Pole. The South Pole is the other point where the Earth's axis of rotation intersects its surface, in Antarctica.
The Earth rotates once in about 24 hours, or currently 23 hours 56 minutes and 4 seconds. Earth's rotation is slowing slightly with time, thus a day was shorter in the past, this is due to the tidal effects the Moon has on Earth's rotation. Atomic clocks show that a modern day is longer by about 17 milliseconds than a century ago, slowly increasing the rate at which UTC is adjusted by leap seconds.
(from http://en.wikipedia.org/wiki/Earth%27s_rotation).
So if a person is smart, they would know that the world doesn't revolve around them.
Wow... knowledge - what a concept.